Messages your audience actually sees — and acts on.

The Attention Economy: Why You Need to Text, Not Just Email

Let’s be honest - your clients are bombarded with marketing every single day.

They’re dodging spam filters, skipping ads, and archiving newsletters they never read. Inboxes are overloaded.

Open rates are dropping. And engagement? Often flatlining.

But here’s what isn’t being ignored: texts.

Whether it’s a booking reminder, a one-day flash offer, or a personal check-in, SMS and WhatsApp messages land directly where your customers are already looking - their phone screen.

That’s why in Month 9 of our Timeline to Success series, we focus on one of the highest-impact tools inside MyDigiVA CRM: text-based marketing.

Used well, it’s not spam - it’s service. And it can dramatically improve show-up rates, reactivations, and conversion.

Why Text-Based Marketing Works So Well

Your audience is glued to their phone — but they’re drowning in emails and ads.

With MyDigiVA CRM, you can send timely, personalised messages via SMS and WhatsApp that cut through the noise, land with impact, and drive action.

Start sending smarter messages

What You Can Do with MyDigiVA Messaging Tools

• Send 1-to-1 or bulk SMS

• Follow up on missed calls instantly

• Start WhatsApp conversations with hot leads

• Confirm bookings and reminders

• Track clicks, replies, and delivery rates

• Track clicks, replies, and delivery rates

• Trigger texts after form fills, purchases, or stage changes

• Create smart “if-this-then-that” logic in your campaigns

• Integrate with funnels, calendars, and your CRM pipeline

Benefits of SMS & WhatsApp in Your CRM

• Sky-High Open Rates Text messages get seen - fast. Open rates hover around 98%, compared to 20–30% for emails.

• Real-Time Communication Great for flash offers, booking reminders, or urgent updates.

• Better Relationships Feels more personal, builds trust, and increases touch points without pressure.

• Automation Built-In Trigger texts after form fills, call misses, or stage changes - Set messages to send based on customer behaviour (like missed calls, quote approvals, or opt-ins).

• Higher Conversions More engagement = more action. Smart messaging drives measurable results.

Real Client Story

A mindset coach was losing warm leads after discovery calls.

We implemented:

• SMS reminders 1 hour before and after calls

• A WhatsApp message flow for new enquiries

• Text-based follow-ups for quote approvals

Her show-up rate improved by 40%, and she closed 3 extra clients in the first month - without changing anything in her sales process.

The only change? Consistent, smart follow-up… by text.

Quick Text Campaign Ideas to Try

1. “Thanks for booking — here’s what to expect”

2. “Still thinking about it? Here’s a bonus...”

3. “Hi! Just checking if you had any questions?”

4. “We haven’t seen you in a while — 10% off to come back”

5. “Doors close at 9pm tonight!” urgency texts

We’ll write and automate your entire campaign.

Book your SMS/WhatsApp setup

How to Segment Your SMS Strategy

The power of MyDigiVA CRM lies in personalisation at scale.

Here’s how to use segmentation to increase click-throughs and reduce opt-outs:

• Tag by funnel entry

• Segment by interest

• Send based on engagement stage

• Location-based targeting

• A/B Test SMS vs WhatsApp

Add a Human Touch with Two-Way Messaging

Automation gets the conversation started - but it’s your voice that builds trust.

With MyDigiVA, you can:

• Start a real conversation from a broadcast

• Escalate to a team member when a lead replies

• Save common replies for efficiency

• Manage all responses from one inbox

SMS for Lead Nurture: Build Trust Before the Sale

A lot of business owners focus on getting the lead - but then let the relationship go cold.

Text messaging gives you the chance to stay present, helpful, and top-of-mind between the first enquiry and the final conversion. Think of it as digital rapport-building.

Here’s how MyDigiVA CRM helps you automate your nurture flow:

• Send a thank-you SMS immediately after a lead opts in

• Follow up with a short educational message (“Here’s 1 quick tip for X…”)- Share a client result or testimonial to build credibility

• Add a short offer or freebie via SMS (“Reply YES to get it!”)

• After 5–7 days, drop a direct but friendly CTA to book or reply

These kinds of micro-conversations help your leads feel seen, supported, and curious to learn more. You’re no longer chasing. You’re connecting.

WhatsApp for Client Retention: Make Them Feel Valued

Everyone talks about getting clients - but keeping them is just as powerful. WhatsApp can help you do both.

Once someone buys from you, they shouldn’t fall off your radar. WhatsApp messaging is perfect for post-sale care and continued engagement:

• Check-in messages a week or month after working together

• Quick “How are you getting on?” nudges

• Exclusive offers or previews via private messages

• Birthday or anniversary texts with bonuses

• Links to resources, events, or referral schemes

Because it’s more personal than email, WhatsApp makes clients feel like VIPs - not just another invoice. And inside MyDigiVA CRM, every reply can be logged, tagged, and used to shape your next offer or campaign.

SMS + Booking Automation: A Match Made for Conversions

Want fewer no-shows? Faster bookings? Less admin?

Here’s where SMS automation and calendar workflows come together.

When you connect your MyDigiVA CRM calendar with your messaging flows, you can:

• Send a confirmation text immediately after a booking

• Remind clients 24hrs and 1hr before their appointment

• Follow up by text if they haven’t shown up

• Trigger a rebooking flow automatically after the call

• Ask for feedback or testimonials via SMS after delivery

This kind of smart, behind-the-scenes support means you don’t have to remember anything. The system remembers for you - and your leads stay warm, organised, and engaged throughout.

It’s the perfect blend of automation and customer care.

Want us to do it for you? No problem - contact us today!

BONUS: Compliance, Opt-Ins & Best Practices

Yes - SMS marketing must follow the rules.

We’ll help you stay compliant with:

• Clear opt-in and opt-out options

• Double opt-in sequences if needed

• GDPR-friendly list segmentation

• Message length guidance

• Auto-unsubscribe triggers

With MyDigiVA, you’re in control and in compliance.

Why Choose MyDigiVA?

We don’t do spam. We do smart, timely, brand-aligned messaging that gets results.

With MyDigiVA CRM, we help you:

• Craft SMS and WhatsApp flows

• Integrate them with your sales pipeline

• Personalise every message

• Track what’s working and optimise it

Let’s put your messaging on autopilot.

Sign up today and start converting with conversation.

MyDigiVA CRM is powered by the GoHighLevel CRM infrastructure, giving you enterprise-grade tools with personalised setup, automation, and support from the MyDigiVA team.

Next Post: Lead Harvest with MyDigiVA CRM: Reactivate Your Database